As the streetcars began to upriver along St. Charles Avenue (then called Nyades) from the CBD developers eyed the high ground and began to lay out neighborhoods between the river and the back swamps. Charles Zimple was one of these men. He picked part of the Bienville Plantation  for the site of Carrollton (why Carrollton? who was Carroll?)

His plan for the town of Carrollton, although no match for Pierre L'Enfant's, Washington, D.C., was masterful in its own right. So wonderful were his plans that the city fathers incorporated Carrollton that very same year and began construction. So it became the most powerful town in Jefferson Parish.