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The big software companies all offer training in their products. My
company ran a third party training system for one of these companies.
We offered exceptional education for a premium price in a minimal time
frame. It worked like this:
The software company produced the syllabus, lesson plans and all
training materials including software. They registered the students and kept records of achievement. Instructors delivered the
lectures and circulated during the workshop sessions to be sure the
students were successfully completing the modules. We provided the
facilities, student workstations, servers, broadband access, tech
support and did all the software setups. Students provided feedback at
the end of each session rating the instructors, facility and the
training material.
The process was highly effective but expensive. On line delivery of
software training has penetrated this market in a big way. Travel
problems right after 9/11 contributed to the rise on online training.
Competitive pressures have assured that third party
delivery is all but gone. As travel costs increase and training demands
increase, on line delivery is
sure to gain more market share.
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